5 Motorcycle Books EVERY Rider Should Read I #feroce Ep. 15

Motorcycle enthusiast and host, Annick Magac, recommends five motorcycle-themed books and one book of poetry. Magac’s choices are eclectic, ranging from a memoir about healing through motorcycle journeys to a classic philosophical novel about motorcycle maintenance. She also includes a practical maintenance manual, and a memoir by a woman who took a cross-country motorcycle trip with her son. Finally, she …

Is the Allure of Motorcycles Stalling Out? I #feroce Ep. 12

This podcast episode reviews Gideon Litchfield’s Bloomberg News article, “The Allure of the Motorcycle is Stalling Out,” which claims that motorcycle sales are declining. The host, Annick, critiques Litchfield’s methodology, arguing his negative experience on a cross-country trip doesn’t represent the broader motorcycle community. Annick points out flaws in Litchfield’s data selection and questions his motives, suggesting the article was …

Motorcycle Industry Expert Shares Insider Views I #feroce Ep. 07

Robert Pandya, Communication Director of the Barber Vintage Motorsports Museum, joins us to discuss the moto industry, riding, bikes of course, and the future of the sport. As a long-time industry insider, Robert has a wide perspective from his experiences of working with many brands over his 30+ year career. He is also considered a disrupter that has no problem …