Is the Allure of Motorcycles Stalling Out? I #feroce Ep. 12

This podcast episode reviews Gideon Litchfield’s Bloomberg News article, “The Allure of the Motorcycle is Stalling Out,” which claims that motorcycle sales are declining. The host, Annick, critiques Litchfield’s methodology, arguing his negative experience on a cross-country trip doesn’t represent the broader motorcycle community. Annick points out flaws in Litchfield’s data selection and questions his motives, suggesting the article was …

The Future of Women in Motorcycling: Insights From an Expert I #feroce Ep.09

This is an interview with Sarah Schilke, a prominent figure in the motorcycle industry, focusing on her career advocating for women riders. Schilke discusses her journey, from motorcycle safety instructor to roles at major motorcycle companies and her involvement in organizations like the FIM’s Commission for Women in Motorcycling. The conversation also highlights Women Riders Now, a digital publication Schilke …